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The Commercial Lending Senior
New Business Sales & Marketing Workshop 

Competition among commercial lenders, both traditional and alternative, to identify, successfully market and close qualified business credits is intense. While product and credit training abounds internally within most institutions, there may be a lack of structured, concentrated and common learning opportunities for the commercial loan sales and marketing staff. Also commercial line lenders and select credit and branch personnel may seldom receive structured sales and marketing training as should pertain to their responsibilities. This one-day, 8 hour, workshop brings all of this together – a common base is presented – a practical  approach is taught to seek out qualified lending prospects -  unique resources for the new business representative and supporting staff are offered. A brief recap of Agenda segments are:

• Capitalizing on Your Competitive Environment
• Developing Effective Loan Origination Channels
• Strategic Sales & Marketing Planning /
   Implementation
• It’s All About The Prospect
• Deal Winning Techniques
• Overcoming Your Special Hurdles
• Tools of the Trade

Click HERE to view a detailed Agenda.

The bottom line - commercial lenders and their support staff may now have the common and professional knowledge base necessary to attain / surpass their new business loan budgets.

The workshop is presented by the principal of The Easton Group LLC, Ken Easton. Visit us at www.TheEastonGroupLLC.com.  Ken has 28+ years within our commercial lending industry and was a Sales & Marketing Manager for two of our industry’s largest commercial loan providers. A line lender for many years he opened a number of successful de-novo loan production offices and rehabilitated non-performing territories.

The full-day workshop cost per participant is $230.00 and is hosted by the financial institution over a one day, eight-hour period (may also be scheduled on a Saturday or over two split evenings).  Costs may be negotiable depending upon unique situations and may be additionally impacted by out-of-pocket expenses.    The number of participants attending is suggested at between 12 (minimum) and 24. Workbooks and take away materials will be available. Group interaction is very effective within this type of setting

Interested parties may request, with no obligation, the offered “Host Information & Benefits Schedule” by e-mailing eastongroupllc@comcast.net or by calling Easton direct at (603) 533-1935.

Successful Business Financing

A Business Borrower’s Workshop

The topic of “Successful Business Financing” for business and professional clients and association members is now, more than ever, relevant.

The one-day business workshop “Successful Business Financing” can be presented to your entire client or membership base. Not only will your firm or organization, as a sponsor or joint-sponsor, be hosting this critically informative business workshop within your locale but your workshop can be an additional mechanism to attract new clients and additional members.

Over these next years, to ensure business financial survival, businesses must continue to be vigilant – especially so as regards financing consequences. Situations beyond our control, even orchestrated outside of our own country, can wreck havoc on the life blood of businesses – the availability of cash flow.  Cash flow will be affected, not only from the slowdown of accounts receivable collections, but from the inaccessibility of borrowing resources.

Sponsors’ Benefits:

• Provides a complete, single-day workshop “Successful Business Financing” to an area wide client base or organizational membership.
• Sponsors (single or multiple) may be local professional firms, business and civic organizations.

• Workshops may be presented at your location, at regional or dedicated venues.
• Earnings (participant fees if any) are determined by Sponsors and, in addition to offsetting costs of the Workshop, may provide Sponsor revenues.
• Should you wish to “partner” with another firm or association, co-sponsorships are encouraged.
• Workshop sessions may be promoted to attract potential new clients or members.
• Breakout sessions structured for the larger events.
• Demonstrates Sponsor’s commitment to Client / Membership business financing education.
• Program modifications may be employed to achieve Sponsor’s objectives (agenda segmentation may be addressed).

Benefits to Workshop Participants:

• Click here to view the comprehensive Agenda.
• Participants learn the benefits, opportunities and consequences of business borrowing.
• Strategies and tactics businesses need today to obtain their share of business funding. 
• Accessing of financing sources and business loans, on acceptable terms, can be greatly enhanced through techniques and mechanics presented.
• Daily basic financial survival actions for the business owner.
• How to deal with critical and distressed business credit situations.
• Immediately usable by your Clients / Membership.
• Comprehensive Workbook and supporting materials remain the property of participants for use in future planning and coping with specific situations.
• Workshop participants are always advised to consult with their attorney and other appropriate professionals when dealing with business financing concerns.

Information presented is applicable not only to the entrepreneur, small business and the developing business but also to mature corporate entities. 

For additional Sponsors’ information please request via e-mail from The Easton Group, LLC the “Sponsors’ Information and Benefits Schedule” or call Ken Easton direct at 603.533.1935.