Service Overview:
On-site engagements strengthening deal origination channels, increase market penetration and effectively address competition. Our activities include objective evaluation of existing situations, potential strategic repositioning and the implementation of tactics aimed at reversing unproductive trends. Our analyses and recommendations, always followed by management approvals, may then be executed by territory management or through our implementation assistance.
On Site – On Time – On Target – On Budget
We enable you to refocus resources and energies on increasing and improving business origination channels and generating qualified, profitable loans from a sales territory that has been unproductive.
Such failures may be due to untrained or unproductive sales representatives (senior or entry level), frequent personnel rotations, increased or superior competition, changing market profiles or the absence of a definitive strategic and tactical sales and marketing direction.
Following management’s orientation and scope of services elections, The Easton Group may work directly within the territory with the region manager, new business development and support personnel. Dedicated time, utilizing our seasoned territory development staff, is what we do. Effecting a turnaround must, among other things, consider the developing a detailed territory marketing and sales development program - initially for management’s approval, shortcomings in existing talent, capitalizing on the territory’s competitive’ strengths and weaknesses, meeting with key intermediaries and “deal-doers” and then implementing counter measures.
Within the territory we work directly with regional manager new business representatives and the support staff. We jointly plan an effective strategy to achieve your specific long and short-term goals and then, if so engaged, put these tactics into operation to provide aggressive and continuing market coverage.
If you wish to receive our definitive Program Outline, click here or call Ken Easton direct at 603-533-1935.
